How Do You Create an Effective Squeeze Page or a Landing Page and What Are the Differences?

Landing pages or lead capture pages are used in all expanses of the sales industry, by both salesmen and marketers. These tiny one-page magnets are designed to do one thing, and one thing only. To sell your products or service to draw potential prospects into submitting their contact details so that they may learn more about your offer and you can develop a list to contact them again. A well-developed landing page is the golden key to the beginning of your email list.You can find landing pages in all aspects of business from Fortune 500 companies, marketing departments, all the way to your local service-based family run business. Many times they will offer a free PDF information guide, consultation or software program. Usually the offer is simple and might contain only a few snippets of text, maybe a video or other form of presentation and then a big, bold, unmistakable “contact form” to gather your name email and possibly more information if you’re interested.Most sales companies and Internet marketing professionals that spend money on advertising will drive their traffic to a well-designed landing page because it leaves them with a tangible asset in the form of a mailing list. It’s important to have the information on your landing page custom tailored in order to gather the precise information that you need from your prospect, beyond just a name and email address.When Should You Employ a Landing Page?If you are using money on direct marketing or advertising in the form of solo ads, newsletter ads, banner ads, PPC ads, pop-ups, newspapers, business cards and more. A well-designed landing page will help you draw the most response out of your campaigns by giving your prospects and easy and predictable course of action.Also if you’re looking to collect more than just a name and email from your prospects than a well-designed landing page is what you are really looking for. One caution: you might not try to build a landing page by yourself unless you have some sort of HTML design experience or the ability to use a template design from a software program. Sometimes it’s best to hire a professional to develop your lead capture page or landing page design, this will ensure you get the maximum return on your investment.Important point: a well-designed lead capture page can help you convert nearly 5% of your traffic into prospects which would mean out of every 100 visitors you might get five leads in your email capture list. This estimate is conservative, with the right offer and the right design your landing page could do much better. That’s why it might be profitable to learn how lead capture pages work in a funnel system.How Does a Squeeze Page Differ and What Is It?Basically squeeze pages will only ask for an email and sometimes a name in exchange for something that will do be delivered by email like a special report, a 10 day email course or maybe a special discount. If the email and name is all you require in a squeeze page is likely the best option for you. It’s important to note that simpler is always better and unless you’re trying to generate leads to fit into a very complex niche market that requires detailed information. And going one step further with the simplicity of a squeeze page you might have noticed that many big-name marketers are now only asking for their users best email address and nothing more on squeeze pages which greatly simplifies their lead generation but this approach doesn’t always work for all applications.Because in today’s market so much data that is being required from prospects, marketers have been moving away from the simplicity of a squeeze page. They are moving into the realm of a lead capture page or landing page. The goal is to get high quality, prequalified prospects on the phone to discuss their offer in more detail so a detailed landing page or lead capture page is the only way to accomplish this, a squeeze page just won’t get the job done.So When Should You Employ a Squeeze Page?It needs to match your intended prospects. For example if you’re offering a free PDF report that requires nothing more than an email to send it to, then that’s what you should ask for. Just their email. Contacts get suspicious and lose trust quickly if you start asking for information they really don’t need to provide or has little bearing on the offer for its delivery.Important Point: whenever you can reduce friction in your marketing funnel it is going to help you to generate more prospects. If all you need is the email address from your prospects to facilitate the delivery of your offer then that’s all you should ask for. Look at it this way. A squeeze page that is asking for a prospects name AND email is asking for twice as much information as the squeeze page that’s only asking for an email. Yep it’s only one more question but when you think about it, this is the way you start to understand why simpler is better when it comes to a squeeze page.

An Organization Without Analytics Is Like a Blind Person Walking on the Road

ADOPTION OF BIG DATA TECHNIQUES: NO MORE QUESTIONIt is no longer a question as to whether an organization must adopt Big Data techniques or tools. The question instead is how soon they are going to adopt them. Because of the adoption of Big Data methodologies, it has become extremely important for the IT experts to become certified in the field of data analytics so as to improve their job prospects and advance their careers. Certification is necessary for IT professionals to be able to deal with the enormous amount of data gushing into the organizations on a daily basis. And whenever questions related to skills advancement arise, certification training is the best route to take.SCOPE OF DATA ANALYTICSData analysis is concerned with transforming the raw facts and figures into information and then converting this information into useful perceptions (insights). Each and every business today adopts strategies and tools for achieving greater returns accompanied with lower operational expense. The scope of data analytics is so wide that it assists the organization in achieving its prime goal, earning high profits with great customer satisfaction.Business analytics has astonishing future prospects for an individual pursuing this as a career.The ample scope (whether in terms of job prospects or salary prospects) which business analytics offers is commendable. It is a motivation and an incentive for those who have a passion for numbers and patterns.Some of the skills required for data analysis are analytical skills, technical skills and mathematical skills. Those who get thorough training in the required skills or gain a complete understanding of how to operate the tools and techniques designed specifically for Big Data analysis can easily obtain a job as a data analyst in the top reputed companies. The future of data analytics is unimaginable. It is not a fad whose bubble may burst and it vanishes.FUTURE OF DATA ANALYTICSThe growing use of business analytics has proven that data analytics is a promising field for aspirants. It has further led to several benefits such as increased employment opportunities, introduction of new and advanced technologies, and efficient, effective functioning of organizations. Its necessity and the benefits involved are sufficient to explain the soaring demand for data analytics professionals.New entrants gain the most by pursuing their career in this field because it pays a high salary and offers innumerable job opportunities. The IT experts are advised to get certified in data analytics if they want to secure their job. Otherwise the new entrants might be hired to replace them. The certification is the best way available for these existing employees as it may help them to advance and will improve their skills and knowledge base alongside the skills associated with their ongoing jobs.

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